Your auto body shop is not a secret. Your competitors know all about it, and they’re using it against you. So what do you do? Hire somebody who can help you tell your story to the world.
Are Referrals Enough To Take Your Auto Repair To The Next Level?
The truth about your current auto repair marketing strategy may shock you, thinking that you can rely solely on referral business is what most auto repair shop owners think will get them by. This article will go over what collision repair marketing services our search engine marketing company does and how they can be invaluable assets for your business.
If you want to create a profitable collision repair business, there are three major questions that you need to answer. Those questions are how do I attract new customers? How do I stay competitive? How do I keep my current customers? These are essential questions that every collision repair facility should ask itself to grow. The answers to these questions will determine how successful you will be in attracting new customers. Read on for some tips and advice to help you succeed in your marketing efforts.
First, you need to know your customer. This is your potential client. Your customer is looking for quality service that meets their needs. Your buyer persona will identify the type of customers you want to target. Knowing your customer’s needs and wants will make it easier to understand the best strategy. You should focus on the present and past customers first. These people will refer you to their friends and family. Besides, their recommendations will help you get more new customers.
Second, your website must be search engine optimized. Your website must have a dedicated collision site so that consumers can find it easily. It also needs to be well-written and properly formatted. Regardless of the type of services you provide, you should have good content that speaks directly to the consumer. This will be your most valuable marketing tool. This will help you attract new clients and make your current clients happy. There are numerous ways to market your business online. Listed below are some of the most effective strategies to help you succeed in this area.
Creating a blog is another great way to attract new customers. Your blog can serve as a resource page for your prospects and can even boost your ranking on Google. When creating a blog, be sure to list the keywords that your prospects will use to find your business online. If your prospect types those specific words in Google, they will be more likely to visit your site. So, start creating a blog for your collision repair business today!
What is collision repair marketing?
Collision repair marketing is a strategy that consists of strategies and approaches to increase the awareness of auto body shops, as well as to generate leads for your business.
This can be done through any or all of the following:
SEO
SEO helps promote your website, your phone number, and any other online presence you have. By having a strong online presence, you’re more likely to show up in Google searches when someone has car collision damage that needs to be fixed.
Social Media
More people are using social media every day. Social media marketing takes advantage of this by advertising your business on different platforms.
Website Design
Your website is often how most people will find out about your collision repair shop. It needs to be designed in such a way that it’s clean, easy to navigate and showcases what you do best.
PPC Advertising
PPC ads are an excellent way to advertise on platforms like Facebook and Google. They’ll only show up on searches related to keywords related to auto body repair services in your area.
Print Advertising
Print advertising includes anything from billboards to magazines with ads for your business placed within them.
The benefits of having a digital marketing company
The benefits of having a digital marketing company helping you with your collision repair marketing campaign are many. There are a number of ways that a digital marketing company can help you market to your ideal customer. You might have an online store and want to increase the number of customers coming in the door, so they could help you on social media and through pay-per-click (PPC) advertising. You might be looking to attract more body shops to do repairs for your shop, so they could help you with search engine optimization (SEO). They could also do video content for your YouTube channel.
Whatever it is, a digital marketing company will be able to find out what needs fixing in your business and provide you with the correct services. They’ll work closely with you and listen to what you want, then develop strategies to meet those goals.
It is important to create a strong marketing plan for your collision repair business. You can promote your shop online by posting advertisements and distributing flyers. But, a good marketing plan will be unique to your business. The goal is to increase your profits and make it an effective marketing tool. Don’t be afraid to experiment with advertising. There’s no better way to get more customers than with a marketing campaign that works for your specific business.
How to find the right collision repair marketing company for your needs
Collision repair marketing is a complex and often misunderstood field. And because it’s so difficult to understand, it can also be difficult to know how to find the right company for your business.
The first step in finding the right collision repair marketing company for you is understanding what they do. It’s going to be important that they have experience in this industry, or your campaign will not go as planned–which could end up costing you more money than you need to spend on the process.
Secondly, you’ll want to make sure you get a good feel for their social media presence and engagement. You should have an idea of what their posts are like and see if there are any videos or pictures that they’ve shared in the past with other customers that have worked out well for them. Lastly, research their past clients–what was their experience like? Did they get results? Did they come out satisfied with the work done? These are questions you’ll want to be answered before hiring anybody for your business.
Be wary of the cons of Auto Repair SEO
The way I look at it is that every digital marketer, SEO, Web designer, and Media buyer will bombard you with empty offers to promise you new leads and not have any idea how your industry works. Many of the emails you receive are from individuals living in other countries trying to sell you saturated products and techniques that will never produce customers calling your phone or visiting your shop.
There are many benefits to paying for a professional SEO company. One of the most obvious is that you won’t have to rely on your own knowledge and skill set to do it yourself. You’re hiring somebody who knows what they’re doing and what they’re talking about.
Collision repair marketing is important for collision repair shops. Despite the high-end vehicles that are part of your business, you still need to attract a high percentage of new customers. This is where a good marketing campaign can come in handy. Ideally, the more people you can get out there, the more customers you’ll have. This is especially true if you have a high-end business. When you advertise, you can also tell your customers about your services
How Spectral Vision Uses Content Marketing To Get New Customers For Auto Repair Shops
As an auto body repair marketing company, Spectral Vision takes pride in the fact that we’re a different type of marketing company. We provide auto repair shops with content so they have something to put on their website and social media pages.
The goal of content marketing is to help your business increase its web presence. When you post articles or videos on your site and publish them on social media, people are more likely to visit your website or check out your account. One way to use content marketing effectively is by creating valuable blog articles for potential customers who are interested in what you do. The following article provides tips for success with a blog.
When we create content much time and research goes into finding the right recipe for your business and more often than not the articles hit the top of Google search result pages.
This effect allows Google to trust that your repair shop has substance and amplifies your online authority setting you apart from competitors in your area. The traffic you gain is a non-stop flow of daily visitors finding out about your services and allows them to make a more informed decision when deciding to do business with your auto repair business.
Are Results Instantaneous With Collision Repair Marketing?
Collision repair marketing services are focused on generating leads to your business. It’s not a quick fix and it’s not an overnight success type of thing. It takes time, but the results are worth the wait.
How long to be exact? On average our articles start ranking in search result pages within 60-90 days typically. With the rising costs of Facebook ads and paid advertising, this option is ideal for the auto repair shop owner working on a tight budget.
The first step is to understand your audience and create a marketing campaign that is tailored for them. This will pull in qualified customers to your business, which will generate more leads than you could ever get from other sources. Next, you’ll need to advertise your newly-created campaign through a proven strategy that works or by using other forms of media like blogging and social media channels.
The results will come gradually, but they’re there are many customers in your area just waiting for you to find them.
What You Can Do Today To Get More Auto Repair Leads
The internet is the best place to start. You should establish social media profiles and begin posting about your auto body shop. Soon, you’ll have a following of interested people who may be in need of your products or services.
Then you can start blogging about related topics that interest your potential customers. If you have a passion for vintage automotive restoration or a subject area you’re interested in you can work with our writers and we will craft the perfect content to match your verticals.
We also join relevant forums and link back to your website on the forum signature line. This will help build up traffic as well as give people who are searching for information on related topics an opportunity to see what your business has to offer.
There are many other digital marketing strategies that we haven’t gone over in this post, but hopefully, some of these tips will get you started down the right path! Spectral Vision understands how to create auto-collision content that will really move the needle. Check out our Auto Repair Accelerator program to find out more information.
